MediaCom UK has won a WPPed Cream Award for 'TA Live', the agency's recruiting campaign for the Territorial Army. The campaign, which has already enjoyed success this year at Cannes, was successful in the Media category. Produced in collaboration with JWT, it is the first campaign to feature TV ads filmed live from a war zone.
MediaCom was also highly commended in the same category for the following campaigns:
- GSK Polident, 'A Singing Stage for the Golden Age' - MediaCom Thailand
- Volkswagen Beetle, 'The Beetle Shark Cage' - MediaCom USA
The WPPed Cream awards recognise the very best creative work produced by hundreds of WPP companies around the world, across all marketing disciplines.
A complete list of WPPed Cream winners can be found here.