NEW YORK - MediaCom today announced Alicia Lisowski as Managing Director and the new head of its Chicago office.
Known as one of the most talented leaders in the media industry, Lisowski comes to MediaCom from Publicis' Starcom MediaVest Group (SMG) where she was Senior Vice President and Brand Agency Leader on P&G Aussie Hair Care North America.
In this role, Lisowski managed communications, strategy and media across five agencies, including creative, digital, design/packaging/shopper marketing, public relations and experience planning/media. She previously served as Vice President and Connections Director on the P&G North America Hair Care/Color portfolio, leading Pantene, Clairol, Head& Shoulders, Herbal Essences, Aussie, Sebastian and Frédéric Fekkai experience planning teams in the US.
The hire is a reunion of sorts for Lisowski and MediaCom USA's CEO, Sasha Savic, who managed P&G assignments in over 70 countries prior to his departure from SMG in 2010.
"Once we settled on our own mission of 'designing and delivering experiences that make people see brands differently,' we had to have Alicia," said Savic. "Her unique combination of strategic thinking, marketing and communications depth and artistic approach is exactly the kind of forward-looking, integrated view that our clients are asking for and that we strive to deliver.
Lisowski held positions with Leo Burnett and Navteq (now Nokia) prior to joining SMG. She has a BA from Dartmouth College and an executive development certificate from the University of Chicago's Booth School of Business. Lisowski resides in Chicago with her husband and daughter.