Recognition the latest honor bestowed on agency in 2013
Each year, Advertising Age bestows the prestigious Media Maven accolade on the world's leading media strategists: a mixture of agency executives, marketers and media owners leveraging creative thinking and innovation to produce stellar results for their companies, partners and clients.
Before joining MediaCom USA from Havas in 2012, Sasha was an EVP, Global Managing Director for SMG/Publicis Groupe where he was a key driver of the agency's global Procter & Gamble business. His international experience also includes nearly 15 years in both the US and Europe at Universal McCann. Sasha's client list at UM included Coca-Cola, Microsoft, Lucent Technologies, ExxonMobil, Intel and Brown-Forman.
Since his arrival last year, Sasha's vision and passion have resulted in MediaCom organic client growth, new business wins and numerous awards, including:
"When I first met Sasha, I immediately recognized in him that ideal blend of creativity, media 'know how' and leadership qualities, and he's successfully applied all three to his CEO role in the USA," said Stephen Allan, MediaCom Worldwide Chairman and CEO. "I'm delighted to see the industry formally recognize his talent and contributions."
A native of Bosnia, Sasha began his career as a founding member and producer of YouthRadio, the first independent radio station in the former Yugoslavia. He studied mechanical engineering at the University of Sarajevo and actively supports environmental causes and sustainability through participation in the North Atlantic Salmon Fund.