US Digital Expert to lead the way on global digital strategies for the company
Vik will work alongside Global Chief Investment Officer, Dominic Guba, to ensure that clients' returns on digital investments are grown across every region. Vik will also work closely with the global investment leadership and each local head of investment to establish best practice across all digital trading platforms and ensure that all teams have access to the very latest market information.
He will continue to work closely with both the GroupM Digital Investment and WPP Corporate Development teams. Additionally, he will lead and maintain relationships with all global publishers, and support and drive multi-market client negotiations.
The appointment has been made in line with the agency's goal to ensure that all MediaCom clients have access to best-in-class digital investment strategies and partners globally.
Vik joined MediaCom in 2008, working for clients including Warner Bros, Dell, Shell, Revlon, Audi, Volkswagen and Subway. Prior to this, he was senior vice president of digital media for OMD and served in senior global marketing positions at Citigroup (in New York) and PepsiCo (APAC/EMEA).
A highly regarded expert throughout the industry, Vik was recently named an Agency Innovator by Internationalist Magazine as well as being cited as one of the most Intriguing People of 2013 by Cynopsis. Vik will continue to hold his digital investment management responsibilities on behalf of US clients.
"Vik's experience of building and developing strategic partnerships and acquisitions both locally and globally for MediaCom US and GroupM makes him the perfect choice for this new and exciting role within the MediaCom global network," said Dominic Guba. "His knowledge, understanding and relationships with media and technology companies is second to none, and we are confident that these relationships will continue to ensure that MediaCom's global digital offering is industry leading."
Vik Kathuria adds, "I'm really excited about the opportunities that my new role offers. MediaCom is increasingly investing in global partnerships with digital media companies and I'm looking forward to driving our desire to port and scale best in class digital investment capabilities and learnings globally, to bring additional value for our clients."