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Audi roars to Effie Gold

MediaCom helped Audi pick up its first ever Gold at the Global Effies in New York earlier this month.

Audi picked up its first ever Gold at the Global Effies in New York earlier this month. The award recognizes the company's Land of Quattro campaign as one of the most effective campaigns of the year.

MediaCom was a key part of the agency and client team that turned Land of Quattro from an idea into a global campaign that successfully boosted installation rates for the innovative Quattro drive system.

Our teams worked alongside colleagues from Audi, Thjnk, Verba, Lintas China and Razorfish to celebrate the roads and journeys around the world that could be better experienced with Quattro under the bonnet, demonstrating the campaign's key premise that every country is the Land of Quattro.

At the same awards ceremony, Audi also picked up a Silver for its A3 Sportback "Harder, Better, Faster, Stronger" campaign.

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