Previously COO of Grey Peru, Calancha will use expertise to expand services, bring in new business and consolidate the position of leaders in Digital Media and MBA.
Carlos Calancha has joined MediaCom as the new CEO for its operation in Puerto Rico. He joins after several years working for Grey, first in Puerto Rico, followed by regional roles and most recently over three years as COO of Grey Peru.
During his time in Peru, Carlos was responsible of reverting a declining trend in the market, where he rebuilt the agency from scratch. Carlos not only successfully reverted the situation but also made the operation stronger by leading the digitalisation of the product portfolio for clients like Aje Group (including beverages Big Cola and Cifruit), P&G, PayPal and Derco (including Mazda and Suzuki) and strengthening other specialised areas such as BTL, Shopper and Production.
With the support and collaboration of a team of 35 people, Carlos managed to grow the operation revenue over 30% in under two years. His goal at MediaCom will be to continue developing the already solid operation in Puerto Rico and take it to the next level in terms of growth and new business generation, in addition to consolidating the position of leaders in Digital Media and MBA.
“I am confident that Carlos, together with the solid Puerto Rico team, will make MediaCom Puerto Rico an even greater agency, not only in size and ranking, but also as a great place to work, where you can build a career and take advantage of many educational opportunities”, said Fernando Silva, CEO Latin America and Caribbean at MediaCom.
“I’m thrilled with the opportunity to return to Puerto Rico to work with an excellent team and continue the growth path that MediaCom has shown over the last years, to consolidate the business and relationships with our clients. Our ultimate goal will always be to become better strategic partners for our clients and support them to grow their businesses and brands, amplify their communications and achieve their goals.
Our objective, along with the team, will be to keep growing our business and the clients that trust us with their brands. We will also aim to expand our own services portfolio and bring in new businesses, including international expansion of services from the operation” said Carlos Calancha, CEO of MediaCom Puerto Rico.