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MediaCom appointed as planning and buying agency for eBay

MediaCom will act as lead agency as part of a wider WPP team solution, working closely with sister agency neo@ogilvy.

Driving forward an ambitious marketing programme and greater leveraging its scale, eBay announces MediaCom as partner of choice for media planning and buying across the eBay Marketplaces business in EMEA.

MediaCom will manage all media planning and buying across on and offline channels, consolidating activity previous undertaken by a number of agencies across the region.  MediaCom will act as lead agency as part of a wider WPP team solution, working closely with sister agency neo@ogilvy.

Rafael Orta, Vice President and Interim CMO, eBay Marketplaces EU, said: "As we strive to be Europe's leading shopping destination, our marketing programme needs to be more ambitious than ever and we are delighted to have selected a media planning and buying agency that shares our passion for our brand."

Nick Lawson, EMEA CEO of MediaCom, said: "We are very excited to be working with eBay to help drive its business forward across this critical region. eBay was one of the pioneers of the digital revolution that has transformed the way we do business, buy goods and services and live our lives. Ensuring that it remains a leader in a world that continues to change dramatically every day will be our no 1 goal".

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