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MediaCom Beyond Advertising crowned Content Marketing Agency of the Year

Recognising excellence in content marketing across Australia and New Zealand, MediaCom Australia's specialist division, MediaCom Beyond Advertising (MBA), has been named Content Marketing Agency of the Year at the BEfest Awards.

Specifically created to recognise outstanding content work and to commend the bravery of brands seeking to engage consumers through content strategy, creative and distribution, MediaCom's MBA is thrilled to be amongst the winners announced at the third annual awards, held in Luna Park last night.

MediaCom Australia CEO, Mark Pejic said of the accolade, "This is a fantastic performance from our MBA team here at MediaCom. As the industry becomes more and more competitive, the level of creativity and innovation that MBA produces helps us to continue delivering the very highest calibre of work for our clients. I couldn't be prouder of them."

The extent of MediaCom's domination at the 2014 BEfest Awards was underlined by the number of campaigns that MBA were shortlisted for - four entries from four categories - which was the highest amount of nominations from any single agency which resulted in three wins including Westpac 'Air Rescue' and Queensland Government 'Your Future Is Not Pretty'.

Gemma Hunter, Executive Creative Director & Head of MBA said, "This is a huge achievement for MBA and one that rewards the tremendous efforts of our team who work hard to produce excellent work for our clients on a daily basis. I could not be prouder of my incredible team!".

Nicole Boyd, Managing Director, Brisbane said, "Behaviour changing campaigns with Queensland Government have been high on our agenda this year and we are thrilled to have been awarded for a campaign which helps people understand the long term effects of smoking. This is a great achievement for the team, our client Queensland Health who enables us to produce great work and MBA. We are delighted to have won such an accolade".

MediaCom's full list of winners was as follows:

• Silver for Best Integration or Brand Storytelling - Westpac Air Rescue

• Silver for Best Use of Experiential - Queensland Government 'Your Future Is Not Pretty'

Being crowned BEfests' Content Marketing Agency of the Year is amongst the array of accolades and accomplishments that MBA have achieved so far this year. Excellent work has been high on the agenda with Queensland Government's behaviour changing campaigns including the release of a new Bushfire Survival Plan and 'There's something I want to tell you' - a series of short films which are helping change attitudes towards HIV, award winning campaigns including Westpac 'Air Rescue' earning a Silver Pencil at The One Show, and two bronze awards for NSW Government Hep C campaign 'Enter the Party' at the Festival of Media Global Awards.

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