Dan Chapman named Head of Digital, Graham Field as Head of Programmatic
Dan's key focus will be on the agency's integrated approach to digital and raising the ceiling of digital comms across the agency's client portfolio. Graham will be developing MediaCom's programmatic product for the agency with GroupM and external companies.
Dan joins from MediaCom MENA, where he was Regional Digital Director. There, he launched MediaCom's performance and programmatic offering and successfully led the GSK, Etihad and Sony Mobile accounts. Graham most recently co-founded Project Sunblock, a market leading campaign verification technology.
Josh Krichefski, MediaCom UK's COO, says "Dan is a fantastic digital practitioner but also a comms guy through and through. His combined skillset is exactly what we need to lead our systems-based approach. Focusing on the whole communication system and the interdependency of channels is what unlocks more effective comms and ultimately better business results for our clients. Graham has unique experience, working very closely with every major Programmatic provider in the UK during his time at Project Sunblock. He shares MediaCom's mission to deliver real value for clients from Programmatic and banishing the dark-arts. We're really excited to have them both on board."
Dan added: "Joining the team in the UK at this juncture is going to be incredible. With MediaCom UK leading this revolutionary approach to systems-based communications and my experience in one of the most mobile and socially vibrant markets in the world, I cannot wait to start working with our clients in this industry-defining way of thinking."
For Graham: "Joining MediaCom was an easy decision for me. This is a highly ambitious agency committed to realising the full potential of Programmatic. I'm really excited to be part of such a strong agency team."