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MediaCom wins big at Global Festival of Media 2014

Agency wins 3 gold, 2 silver and 3 bronze awards

MediaCom has won 8 trophies at the 2014 Global Festival of Media Awards, including three gold, two silver and three bronze awards. The Global Festival of Media Awards recognise excellence in media thinking around the world and celebrate the most innovative and effective work.

At the ceremony in Rome, Italy, MediaCom won gold in three categories: Best Engagement Strategy, for P&G Gillette, ‘Soldier for Women’ (MediaCom India); Digitally Integrated Campaign, for Etihad ‘Mapped Out’ (MediaCom MENA); and The Creative Use of Media, for Mars ‘Snickers Misspelling (MediaCom UK). The Snickers work also won silver in Best Targeted Campaign.

MediaCom’s other recognised campaigns were for Posten, NSW Government and Subway.

MediaCom’s successes come after being nominated 30 times across the 19 categories, for work from 11 markets around the globe. It won the Agency Network of the Year crown at the Global Festival of Media in 2010 and 2012, and was recently named Network of the Year at the Festival of Media Asia in March 2014.

Stephen Allan said: “This is a really great achievement only made possible by the tremendous efforts of our people, who all work tirelessly to deliver best-in-class solutions. Our ability to perform at global and regional awards ceremonies time after time demonstrates that we are consistently making meaningful connections for our clients all around the world.”

MediaCom’s full list of winners is as follows:

Gold Awards

  • Best Digitally Integrated Campaign: Mapped Out, Etihad, MediaCom MENA
  • Best Engagement Strategy: Soldier for Women, P&G Gillette, MediaCom India
  • The Creative Use of Media Award: Snickers Mispelling, Mars, MediaCom UK

Silver Awards

  • Best Targeted Campaign: Snickers Mispelling, Mars, MediaCom UK
  • Best Use of Content: Norway’s Greatest Gift, Posten, MediaCom Norway

Bronze Awards

  • The Utility/Public Service Award: Creating a Media Channel to Fight Hepatitis C, NSW, MediaCom Australia
  • Best Entertainment Platform: Creating a Media Channel to Fight Hepatitis C, NSW, MediaCom Australia
  • Best Use of Content: The 4-to-9ers, Subway, MediaCom USA
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