Pennzoil's "Mario Karting Reimagined" is night's only double winner
The campaign - which created a real-life Mario Kart racing experience at last year's SXSW to promote the innovative Pennzoil Platinum with PurePlus Technology - also won in the New, Emerging& Experimental Media category.
Winners were announced at a gala last night in New York and was the only single campaign to win in more than one category. The Creative Media Awards are hosted by MediaPost and are the only awards competition dedicated to honoring creativity in the media industry.
This is the latest in a long winning streak with "Mario Karting Reimagined," which also won Adweek's Media Plan of the Year Award, an OMMA Award and a Cristal Award. It was dubbed a "Super Bowl-caliber hit" by Fast Company and one of the biggest wins in SXSW history by The Daily Dot.
Read more about the win here.