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MediaCom leads Festival of Media Asia Awards 2017 shortlist

MediaCom agencies across APAC have secured 25 shortlist entries for the 2017 Festival of Media Asia Awards, the most of any agency network and 67% more shortlist entries than last year.

Thirteen separate campaigns from five different markets have been shortlisted, covering a wide range of sectors and brands including P&G’s Ariel and Gillette, Bank of New Zealand and Coca-Cola.

MediaCom’s ground-breaking work for the Ariel campaign in India – ‘Dads Share the Load – Men for Laundry!’ - was shortlisted in an amazing six different categories.

Twelve of the shortlisted papers came from MediaCom India, seven from New Zealand, three from Australia, two from Indonesia and one from China.

Toby Jenner, COO, MediaCom Worldwide, said, “This is a fantastic achievement for MediaCom and a great reward for the best-in-class work that we’ve been doing throughout APAC. The campaigns that have made the shortlist reflect our content and connections positioning and I couldn’t be more proud of the teams. We’re excited to build on this and we’re confident we can bring home a number of trophies not just at Festival of Media Asia, but also on the Global stage.”

The winners of the Festival of Media Asia Awards will be announced in Singapore on 22 March.

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