As part of his remit, Fernando ensures that every MediaCom client enjoys best-in-class service and access to some of the world's fastest-growing countries. He helps Latin American brands fulfil their potential in local and global markets, and also assists global brands looking to grow across the region.
Fernando used to play rugby and remains a firm sports fan, following both rugby and polo. A keen traveller, he is also a famous “parrillero” (“Barbeque man”) in his homeland Argentina.
After many years, my favourite ad campaign of all time remains Apple’s “Think Different” campaign, created by TBWA.
The images, the copy, the message was all absolutely great. I recognise my own mind and view in the “Think Different” vision. As the commercial demonstrates, the world continues to grow, evolve and mature because of the great minds that thought and think differently.