You can’t understand how to connect with people unless you understand how they connect with their world. It’s all about understanding content and connections…
Matthew works with our local and regional teams to ensure that all clients around the network benefit from our global planning product. His primary goal is to ensure that we build connections with consumers through smart, effective content and communications strategies.
Matthew has been a leading communications thinker at MediaCom for more than 17 years, was previously Head of Strategy for EMEA, and prior to that Head of Strategy in the UK. He also leads MediaCom's strategic thinking for a number of key clients.
What’s your favourite TV ad of all time?
My favourite TV ad of all time has to be the Darth Vader VW ad; bringing together my childhood superheroes with today's children was brilliant.