Back in the day, I thought we were a little short of quality data - not anymore! But it only means something if we put the consumer at the heart of our systems thinking.
Mick creates global research projects and partnerships that deliver fresh insight, making MediaCom's strategies more incisive and effective.He became MediaCom's Chief Insight Officer in 2009, overseeing and coordinating insight teams that run more than 1,000 new projects every year. He joined the research department at MediaCom UK in 1996 and has developed a number of long-running and highly effective research projects including the award-winning Real World Street programme.Mick is a keen cricketer and turns out for Hadlow Cricket Club in Kent. Mick believes that being able to motivate and organise a village cricket team is great training for working for a global media network. He is also a member of the MCC and can often be found watching cricket at Lords Cricket Ground in London.
What's your favourite ad campaign of all time?
You have to take your hat off to the body of work from our client Volkswagen Group, especially the fantastic VW Golf ads over the years. My particular favourite? "Just Like A Golf" – if nothing else, for the woman’s face at the end of the ad when the salesman shuts the car door.