Toby joined MediaCom as Australasia CEO in 2008 and became COO of MediaCom Asia Pacific in 2011. More recently, he became Global Chief Business Development and Marketing Officer in 2013. During this time the company was named as the most competitive global agency network by RECMA, winning close to $6bn in new business. In March 2015 he was promoted to Worldwide COO.
I actually have several favourites, but the recent finale of Mad Men closed with an ad I remember clearly from my childhood, "I'd like to teach the world to sing".
What a great ad and still very moving. In general, my plea to the industry: bring back the jingle. Those are the ads (the ones with jingles or strong sonic features) that are sticky for literally years and years and they just don't proliferate any more. Of current advertising, the latest from Always "Like a girl" is so good, so true and so moving.