Our unrelenting hunger to succeed on behalf of our clients makes MediaCom unique. These qualities will stand us in good stead at a time when an unprecedented number of clients are looking for a new kind of relationship with their media agency.
As Worldwide COO Toby’s fundamental belief is that the difference between a good and great agency is consistency. Toby is responsible for driving that consistency to the heart of our business across our markets and offices to create disproportionate levels of value for our clients. He is responsible for Business Development and Marketing, driving our Content + Connections positioning globally while also supporting our Global Account Directors and Specialist Functions.
Toby joined MediaCom as Australasia CEO in 2008 and became COO of MediaCom Asia Pacific in 2011. More recently, he became Global Chief Business Development and Marketing Officer in 2013. During this time the company was named as the most competitive global agency network by RECMA, winning close to $6bn in new business. In March 2015 he was promoted to Worldwide COO.
What is your favourite ad/campaign of all time and why?
I actually have several favourites, but the recent finale of Mad Men closed with an ad I remember clearly from my childhood, "I'd like to teach the world to sing".
What a great ad and still very moving. In general, my plea to the industry: bring back the jingle. Those are the ads (the ones with jingles or strong sonic features) that are sticky for literally years and years and they just don't proliferate any more. Of current advertising, the latest from Always "Like a girl" is so good, so true and so moving.