MediaCom Beyond Advertising’s recognition demonstrates a deeper truth says James Morris, Global Head of MBA and Sport
MediaCom as a whole has been shortlisted for 31 awards – the most of any agency – for 13 unique campaigns with MBA playing a huge part in that success.
Among our work on the shortlist is the Dell ‘Take IT Easy’ campaign (six nominations) and the Bose #listenforyourself campaign (five nominations).
We’ve also been recognised for our work on two separate Shell campaigns – ‘Power of Sport’ and ‘Eco-marathon #makethefuture’ – pick up four and one nomination respectively.
While it’s always nice to be shortlisted and to win awards, what really makes this success special is how integral MBA has been to every moment in the creation of these communications.
We were involved at every stage of each of these campaigns – we devised the ideas ourselves and then implemented them in connected and innovative ways.
The transformation that MBA provides in the creation of campaigns is huge. By offering a full content and connections service to clients, we are the living and breathing demonstration of how powerful communications can be when they are created and distributed by people with both expert media understanding and great consumer insights.