Quantitative research deals with statistics and hard facts and figures, to measure how people feel, think and act in certain instances. Business science researchers will employ such tactics as surveys, sample groups, and interviews to derive the large amounts of quantitative research they need to test a hypothesis.
MediaCom’s quantitative research team has specialist skills which are employed to understand how a client’s brand is being perceived, track metrics and understand what is being said about them.
Unlike qualitative research which attempts to gain insight into why a consumer behaves in a certain way, quantitative research gives clients and brands owners precise analytics and measurements in a particular target market or about a competitor.
Quantitative research is often used to gain statistical information from a large group of people. It typically relies on surveys, questionnaires and face-to-face interviewing involving a standard set of questions.