Fraser Riddell, Global Client Service Director / Global Development Director

A philosopher at heart (or at least on his university diploma) Fraser entered the media business in 1990 and soon found a lot to wax philosophical about.

After starting as a planner at MediaCom, Fraser moved quickly to the UK management board, and then as head of the UK’s International Department.   His current role as MediaCom’s Global Development Director allows him the opportunity to get involved in the global -- as well as local -- business issues of a large variety of clients.