Whiskas Happy Cats - Shortlisted in Cannes 06/24

Share Happy Cat Moments

CHALLENGE:

• In a market where rational communication dominates, the emotional part, the reason why consumers have cats is of huge differentiation potential for Whiskas.

THE MEDIACOM DIFFERENCE:

• Cat owners are eager to share their cat stories - even on a product level. They are also most likely to connect to stories that are authentic as their own.
• These insights translated into our successful communication frame means:
• Media = stage for sharing happy cat moments. From consumers, for consumers
• The brand = the facilitator of authentic happy cat moments.

RESULTS:

• The results were beyond expectations:
• Ix 120 sales impact
• Ix 112 image